LONGi Partners With FC Bayern Munich To Promote Solar Energy

Global solar technology leader LONGi has officially entered into a partnership with the German football powerhouse FC Bayern Munich. Announced at a ceremony in Hong Kong, the collaboration unites the world’s top solar module manufacturer with one of football’s most successful clubs. Under the campaign slogan "POWER ON, GAME ON," the two organizations aim to merge the precision of high-efficiency solar engineering with the global passion of professional sports. The partnership focuses on promoting renewable energy adoption while exploring ways to integrate sustainable solar solutions into the club’s stadium infrastructure and training facilities.

The collaboration marks a significant expansion of LONGi’s presence in the global sports arena, following its recent involvement with the BMW BERLIN-MARATHON 2026. By aligning with FC Bayern, LONGi intends to bridge the gap between technical innovation—such as its record-breaking crystalline silicon-perovskite tandem solar cell—and the everyday lives of fans. Executives from both sides emphasized that the partnership is rooted in a shared commitment to excellence, continuous improvement, and a long-term vision for a sustainable future.

For LONGi, the partnership serves as a platform to highlight its diverse portfolio, which ranges from large-scale utility power plants to residential and commercial solar systems. The company’s leadership noted that the initiative aligns with their "Solar for Solar" concept, which supports the goal of achieving net-zero emissions by 2050. FC Bayern, meanwhile, plans to leverage this expertise to bolster its "Mitnand" sustainability strategy. Both parties are expected to roll out joint campaigns and fan-focused initiatives in the near future, bringing renewable energy technology to the forefront of the football community.