Why Climate Communications Haven't Worked (Yet)

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We’ve been trying to talk about climate change for decades. We've had charts, tears, polar bears, melting clocks and terrifying IPCC acronyms. And still… here we are.
So why hasn’t climate messaging landed? Let’s take a (slightly cheeky) tour of our greatest hits — through the lens of personality types and neurodiverse brain styles:

(possibly autistic-coded)
“Let’s show them the data. All the data. That’ll work.”
Public: Huh?

“If we just tell them how awful everything will be, they’ll have to act.”
“Think Mad Max, but wetter.”
Public: .

“Ok we need urgency, hope, anger, dancing, bees, legislation, tree planting and…” 47 , 4
Public: “So… should I recycle this or set Parliament on fire?”

“This oat milk saved my life. Use code CLIMATEGIRL for 10% off.”
Fair play — people listened (see also paper straws)

“Let’s speak in net benefits and risk forecasts.”
Public: “Is this a pension ad?”

Meanwhile, the quietly invested billions into PR firms who whispered,
“Maybe it’s just natural cycles…”
“Isn’t it kind of China’s problem?”
“You’re already doing your bit. Buy reusable cups.”
And the conversation stayed foggy.

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